Free Checklist · From Austin CohenThe 7 systems that help me run 13 practices — without burning out.
Real systems from a chiropractor running 13 practices, 15 doctors, and over 100,000 patient visits a year. Not theory. Not a 51-page download. A 15-minute playbook you can run this week.
One system per page. Each one is something I run in my clinics right now — not theory I read in a book.
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01New Patient AcquisitionThe three-legged stool — internal, external, and digital — that keeps every location at 22 to 25 new patients a month. What to track, what to ignore, and what to do when the number drops.
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02Treatment Plan PackagingHow I structure a 3-month plan that patients say yes to and actually finish. Real numbers from real plans, not a sales script.
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03Patient Retention & Spinal Health ScoresThe "Black Hole" metric — the average visit number where patients quit. We moved ours from 18 to 40 by shipping Spinal Health Scores. That's $30k–$40k more revenue a month. Retention is a system, not a personality.
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04The Operating CadenceThe weekly meeting, the scorecard, and the quarterly rocks that run the business when I'm not in the room. The version that actually works in a chiro practice.
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05Hiring and Retaining a World-Class TeamHow to know you're ready, what to pay, and the role clarity that keeps them past 18 months. My team's tenure averages 6.7 years. This is part of why.
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06Building a Sellable BusinessThe one number that decides whether your practice is a business or a job with your name on it. Pull it up this week.
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07The Tech StackThe three tools every chiropractor needs and what to spend on them.
Austin Cohen, DC
Founder · Practicing Chiropractor
Austin has been in chiropractic for 17 years. He still adjusts patients every Monday and Saturday. The rest of the week he runs Corrective Chiropractic — 13 locations and 15 doctors across the country — and builds Chiro180, the operating system he wrote to run them. He hosts a weekly podcast for chiropractic owners and lives in Atlanta with his wife and their son.
Is it really free?
Yes. Drop your email, get the PDF. No credit card, no upsell on the page, no catch.
What's Chiro180?
It's the software I built to run my own clinics — Spinal Health Scores, plan builder, dashboards, the weekly operating cadence. ChiroTouch runs your front desk. Chiro180 runs your business. You'll see it after you grab the checklist if you want to look. Either way, the checklist is yours.
Will you spam me?
No. You'll get the checklist, and then about one email a week from me — short, written by me, mostly stories from inside the clinics. Unsubscribe in one click whenever you want.